What do I need?
The main thing you need is a desire and a capacity to promote your business and build
your business profile, via the medium of the internet.
- An eyecatching and engaging website - It is often said that any publicity is good publicity. Well this
may be the case for Hollywood starlets, but not for a business which relies on presenting a professional and reputable
image to prospective patients. It is all well and good having a website, but unless you can engage your prospective client base and
sell them your professional compentency, you shouldn't waste your money.
- Clear Objectives - the development of a web presence must be based on clear business objectives, designed
around your capacity both to meet your client needs and your ability to service a wider client base. This is because an effective
web presence will generate new first time business and help maintain current patient satisfaction; and therefore patient retention.
- A clear vision of you business future - As a web developer, I generally only have a superficial relationship
with my clients, based on a product delivery lifecycle. Therefore I must rely on you, the customer to sell me the vision of
both yourself and your practice. I can help by providing the wherewithall to promote your vision, but ultimately the decision is
always going to be yours.
- Prepared to engage technology - Medical Pratitioners live in a world of technology but generally only as
it relates directly to the practice of medicine. But the internet is technology which relates directly to the practice of
business. It is not an area any business can fail to engage if they dont want to see their client base eroded, by others who have taken
the plunge into the World Wide Web (WWW).
